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https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/75cb4f04-76a4-487b-9ee5-dcf2015bf5d0/Screenshot+2026-07-06+at+3.01.40%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/426ca37c-220d-463c-b6a8-672fc2efb8aa/Screenshot+2026-07-06+at+11.26.39%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/2f4a07e9-5a76-457f-b7c9-6954bf593783/Screenshot+2026-07-06+at+2.56.50%E2%80%AFPM.png https://video.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/641bc906-4e6a-4a3b-8402-f0c4d35671e4/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/641bc906-4e6a-4a3b-8402-f0c4d35671e4/thumbnail Brooks PFW June 26 Brooks PFW June 26 https://www.naterasmussen.com/the-archive daily 0.75 2026-07-12 https://www.naterasmussen.com/the-archive/brooks-running-newsite-ak588 monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625074930742-X9PUTEE11ULHSXBI439H/Screen+Shot+2021-06-30+at+10.41.39+AM.png The Archive - NEW BROOKS SITE - 2021 - BROOKS RUNNING NEW SITE - 2021 CREATIVE DIRECTION | Collaborated with an in-house cross functional team and the agencies Huge and OSF to launch a new site for Brooks Running in 2021. Goals included prioritizing brand experience over product focus, housing more content, components are built with flexibility, SEO optimized, AA compliance, align with updated brand expression, and to enhance the overall user experience and site engagement. Project kicked off in late 2019 with design sprints. Article pages launched first in July of 2020. Continuous roll out of new features for all components and updates to user experience in the cart to purchase experience are ongoing through early 2022. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520558199-DEYEI0TP5SIUER9KP68P/HP_Mobile_2.png The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520558199-4KE0K7L3HAG3GHLEMF17/HP_Mobile_1.png The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520629081-86LH5DFIVSORV7P0F0SC/New_HP_laptop.png The Archive - NEW BROOKS SITE - 2021 - Brand hub, not just product hub Home page goal was to pivot from a product focus to brand focus. New components include: Hero with 3 slots, mock navigation, product focus, brand programs content feature, and mini editorial hub. The mosaic layout design allows space for brand design moments like illustrations and icons as well as white space to rest the eye. Other updates include: new font, CTAs, interactive hover states, illustrated elements and icons plus broader use of gray as a page background with 16 AA compliant color themes. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520741109-ON4WFE7IGV99HYXGAI3G/article-M-1.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625077640863-0F5XBWZNSA53ZAE0JVRY/article-M-2.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520795197-RY6ZASNXIJNPYZZ8VRMB/article-D-1.jpg The Archive - NEW BROOKS SITE - 2021 - Leaning in to content The previous Brooks’ blog was built on a wordpress platform separate from ecommerce with minimal marketing driving to it and limited resources to create content. In rethinking the site, content was placed as top priority on the road map and was first to roll out before the new site launched. The new article pages provide more evergreen and new content as well as enhancing organic SEO and cross merchandising opportunities. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625077689206-75I1JKWHMMIDV4XNUCR5/3.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520951690-XNNKMWAIO5WS90Q47AYH/2.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625520987956-BALOW0VNCG4V5UAA1O78/1+%281%29.jpg The Archive - NEW BROOKS SITE - 2021 - Flexible heroes for different focuses New landing page components provide functionality for ambient video in the hero slot as well as other image/copy components. Heroes come with 4 options that cover singular product focuses, category, events, etc. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625160070220-5H6FMWMN18OFDQ69IS8V/PDP-S-1.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625521082324-RIRQIGKIICBUU8QS0CXC/PDP-S-2.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625521223256-HN117E74S9UKVM9DN2E5/PDP-L-1.jpg The Archive - NEW BROOKS SITE - 2021 - Enhanced product information PDP updates add richer storytelling opportunities, video, and more product feature details within the buy box. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625160245337-KVZ58YGCBAUR7T65GU8L/PCP-S-1.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625521432737-54RTW26ISB13C0MRG6D8/PCP-S-2.jpg The Archive - NEW BROOKS SITE - 2021 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1625521498459-BK2SS5MRWXK353CCNYCC/PCP-L-1.jpg The Archive - NEW BROOKS SITE - 2021 - Visual and SEO upgrade Updated PCPs contain bigger product tiles, marketing tiles and feature tiles. Filters and navigation are more robust with a new visual nav. SEO copy blocks have been added to the bottom of PDPs to improve organic SEO. https://www.naterasmussen.com/the-archive/brooks-email-program-design-8d2s7 monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1624923911664-TXLY449RFW571Y7JAP4R/EmailProgram_Mobile_1_NewLev.png The Archive - BROOKS EMAIL PROGRAM DESIGN - BROOKS EMAIL PROGRAM DESIGN CREATIVE DIRECTION | Lead the design evolution of the Brooks’ email program templates. In collaboration with the agency Huge, the primary goal was to align the visual design of the email program to the new site and updated brand expression visual styles. Secondary goals included: flexible design system, updated evergreen live text designs, and header/footer updates. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1624923947435-KFS5RB3UAGI0CQY3A3R8/EmailProgram_Mobile_1_NewLeop.png The Archive - BROOKS EMAIL PROGRAM DESIGN - FLEXIBLE HERO SLOT Placing headline and body copy with CTA at the top while providing ample room for product and creative to fill the screen. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1624924018947-0M556LJARO2LZFS5XQ49/EmailProgram_Mobile_1_NewLev1.png The Archive - BROOKS EMAIL PROGRAM DESIGN - PRODUCT FEATURE CALLOUTS Mimicking new product detail page design that showcases product feature callouts for singular product focus sends. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1624925313761-B5UKAE1GIA562L5BHBMG/EmailProgram_Mobile_1_NewFooter.png The Archive - BROOKS EMAIL PROGRAM DESIGN - FOOTER UPDATE Leveraged new site design system to add illustrated icons, program banners and unified background color. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1624924368594-5RR7ULTCDWT88FSQF5R2/EmailProgram_Mobile_1_OldLev.png The Archive - BROOKS EMAIL PROGRAM DESIGN https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1624924369867-QX0N2M98RA2MI8AWAI6E/EmailProgram_Mobile_1_OldREV.png The Archive - BROOKS EMAIL PROGRAM DESIGN https://www.naterasmussen.com/the-archive/nordstrom-holiday-me4t4 monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599955022828-THIL30S0YS7AG3CTPMPN/Holiday_15_CSD_Cover_Page_01.jpg The Archive - NORDSTROM HOLIDAY - NORDSTROM HOLIDAY 2015-2019 CREATIVE STRATEGY | Led a team of creative strategists, designers and copywriters to concept Holiday and build out a 3-4 year creative strategy. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599958977905-TEHFKCIOZFV1QYK54E2F/SA_NORDSTROM_4-1728x1290.jpg The Archive - NORDSTROM HOLIDAY - MODERN SCANDI CONCEPT Built on the Swedish heritage of the Nordstrom family, we built a creative concept around a modern scandinavian holiday with illustration at the core. We commissioned British/Finnish designer Sanna Annukka to create an illustration/design system that we could use for various form factors and channels. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599958803567-XW5N8G8LPUQMTJSZDA4F/f7355452ae1ada5387c093fd069d73f8.jpg The Archive - NORDSTROM HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599958485161-Q0S56YS0XWUIY0GVZ8Z7/SA_Norddouble-1728x1165.jpg The Archive - NORDSTROM HOLIDAY Collaborated with teams across various orgs within Nordstrom to bring to life Holiday not just in Marketing channels but also as a consumer product. Ornaments developed by Nordstrom Product Group and sold in Home @ Nordstrom. https://www.naterasmussen.com/the-archive/splash-collection-brooks-running-1-8jg2z monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866319656-FEDHOXN7X1P5L404CO7S/F19_Shine_Revel+3_120302_Shot+5_283_v1.jpg The Archive - BROOKS SHINE COLLECTION - BROOKS SHINE COLLECTION CREATIVE DIRECTION | Female centered running shoe collection of simple uppers with midsoles that shine in the dusk and dawn of the day. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866129452-1027VSBAN1F9XUA97S2P/F19_Shine_Revel+3_PIN_600x900_1.jpg The Archive - BROOKS SHINE COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866129239-87K2BZ8BKDWDFIB8U60M/F19_Shine_Revel+3_PIN_600x900_4.jpg The Archive - BROOKS SHINE COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866129834-P5KG0D7VLURANN5PSP91/F19_Shine_Revel+3_PIN_600x900_3.jpg The Archive - BROOKS SHINE COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866130881-7A1QN1UU5XN4YQBGM38S/F19_Shine_Revel+3_PIN_600x900_2.jpg The Archive - BROOKS SHINE COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866237714-GGAT7K2S6TB3W233IGT5/F19_Shine_Revel+3_120302_Shot+2_030_v1.jpg The Archive - BROOKS SHINE COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866424680-I5IOR6IRQX4HGIJSSVRE/Screen+Shot+2019-12-27+at+5.19.43+PM.png The Archive - BROOKS SHINE COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599866384314-MZVU3J4U6PM6VRZRFHGQ/F19_Shine_Revel+3_120302_Shot+7_158_v1.jpg The Archive - BROOKS SHINE COLLECTION https://www.naterasmussen.com/the-archive/splash-collection-brooks-running-afbff monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599860639140-66V3GC6P7EYO8NHOLEC4/F19_Splash_FB_Timeline-Assets_Womens_1080x1080.jpg The Archive - BROOKS SPLASH COLLECTION - BROOKS SPLASH COLLECTION CREATIVE DIRECTION | Dual-gender shoe collection inspired by retro highlighter colors. Imagery composited with product detail page images over 3d created splashes. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599440454809-5RNY2GE7FPRBZ4WIK8MZ/F19_Splash-TWheader_1500x500_1.jpg The Archive - BROOKS SPLASH COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599861912883-5C28ANYQ31WD660LE0BM/Splash_insta_1.jpg The Archive - BROOKS SPLASH COLLECTION - SPLASH LOVE Highest engaged in feed post for Brooks in 2019. https://www.naterasmussen.com/the-archive/nordstrom-rack-brand-identity-dhrzf monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599431016106-XUL57VQM8LKFKNPBNF4P/Screen+Shot+2018-07-14+at+4.10.37+PM.png The Archive - NORDSTROM RACK BRAND IDENTITY - BRAND IDENTITY UPDATE CREATIVE DIRECTOR | In collaboration with Seattle-based Turnstyle Design Studio, I led the visual identity refresh of the Nordstrom Rack brand. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599868527600-8AU8A7BM6HG1QXTBEXO8/Screen+Shot+2018-07-14+at+4.11.10+PM.png The Archive - NORDSTROM RACK BRAND IDENTITY Turnstyle's scope focused on design elements including updating logo, font, graphic elements, and evergreen color palette. Patterns were explored in-house and used sparingly for non-image assets. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599868642582-R81YWFGZ4XE8291J769W/Screen+Shot+2018-07-14+at+4.11.40+PM.png The Archive - NORDSTROM RACK BRAND IDENTITY The final work shifted in-house focusing on refreshing image standards and brand voice guidelines. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599430711662-AC2VOM1QJAKUXH9PYDUE/Screen+Shot+2018-07-14+at+4.10.59+PM.png The Archive - NORDSTROM RACK BRAND IDENTITY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599430749793-NPA0S97KQFXPSB0TBNG5/Screen+Shot+2018-07-14+at+4.33.52+PM.png The Archive - NORDSTROM RACK BRAND IDENTITY https://www.naterasmussen.com/the-archive/nordstrom-rack-holiday-2-n8h8y monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599868099174-8270ZEZHAFVT1XWTZLXR/Screen+Shot+2019-12-24+at+5.40.37+PM.png The Archive - NORDSTROM RACK HOLIDAY - NORDSTROM RACK HOLIDAY ‘17 CREATIVE DIRECTOR | Brand Campaign for Nordstrom Rack celebrating the Holiday season with our concept of “Holiday Happy” and using “Find Your Rack, Gift, etc.” as CTA’s depending on ad placement and click through journey. Leveraged assets across several new platforms, site takeovers and for a store opening in Manhattan on 31st & 6th. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599352606548-A6EWEQYMV4NQ3UYZBB8S/Hamid_Max_2-up.jpg The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599352605874-379PYHSQED6LT0HX6EK7/Race_2-up.jpg The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599352607114-FJWS3F37ZGQV4KO0YJ14/Clara_2-up.jpg The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599352607286-6PTET0T1ZUINI3T7N1AZ/Ash_Kelli_2-up.jpg The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599356155566-PR3LWSTWSMSDXYG3WK4R/RACK-MallTakeover_-SocialMedia_POST.gif The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599355936168-7GD2V5LAHU9467LGME0S/Holiday_Rack_Elle.jpg The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502315969-QVMH41695OQ91E27SMCE/Screen+Shot+2017-10-29+at+4.09.20+PM.png The Archive - NORDSTROM RACK HOLIDAY https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599355956536-OE1KGQHG170SLIO6WDL2/Holiday_Rack_Flipp.jpg The Archive - NORDSTROM RACK HOLIDAY https://www.naterasmussen.com/the-archive/nordstrom-rack-how-to-series-hxbj2 monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599867916570-OLN680QTKXT4JP2N8ACS/RACK_Fall2017_Layout_3.jpg The Archive - NORDSTROM RACK HOW TO SERIES - NORDSTROM RACK “HOW TO” SERIES CREATIVE DIRECTOR | YouTube creative content strategy focused on a how-to series that positioned Nordstrom Rack as a style resource to get Fashion at a Fraction. Pop of color backdrops were used to highlight each trend focus. Completion rate: 93%, unprecedented for YouTube. Subscriber growth boomed and ctr spiked with paid social placements https://www.naterasmussen.com/the-archive/amazon-alexa-ctxpj monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599867573363-UP5C3AZ8EUSSTMRRI3B1/Dktop_TO_AlexaforEveryone.jpg The Archive - AMAZON ALEXA - 2018 ALEXA DEVICES LAUNCH ART DIRECTION | “Alexa for everyone” launch of 9 new Amazon Alexa-enabled devices. Unified the homepage for launch across the top 9 product cards by “hacking” the evergreen design system. We used the Alexa brand gradient and an angle that skewed the perspective of the home page design system. Mobile had it’s own “hacked” design due to a mobile-only design system. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599444857546-82ETZPTRUB16R4GN7S45/TO_tabletandmobile.jpg The Archive - AMAZON ALEXA https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599442077804-3R0ISG22KSEI5ETUO66B/Dktop_TO_EchoShow.jpg The Archive - AMAZON ALEXA https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599442077592-67VN16METXI8YAZE7DWC/Dktop_TO_RingStickUpCam.jpg The Archive - AMAZON ALEXA https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599442084237-8C05DQ60GUP0J9NM5YBC/Dktop_TO_EchoAuto.jpg The Archive - AMAZON ALEXA https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599442084588-WD6B7VVBFRFBS78A1MGP/Dktop_TO_EchoDot.jpg The Archive - AMAZON ALEXA https://www.naterasmussen.com/the-archive/amazon-kindle-paperwhite-zjgjs monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599357145821-DWUFKLPQQI60A6ZWA5LD/splash_moonshine.png The Archive - AMAZON KINDLE PAPERWHITE - AMAZON KINDLE PAPERWHITE ART DIRECTOR | Product key features to focus on were the new kindle is waterproof, lightweight and has a no-glare screen. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599444587183-4HKVQNFHHLYXV8EVQLCL/SAND_leader.png The Archive - AMAZON KINDLE PAPERWHITE https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599443841738-HVP9QVC2JA485G66XT4U/Ama_Kindle_dp2_desktop_mobile.jpg The Archive - AMAZON KINDLE PAPERWHITE https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599443657039-41IX5NZ7I5253LVVDNPH/PORT_bluewater.png The Archive - AMAZON KINDLE PAPERWHITE https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599443669668-JCLHE9BCR2U6HI7GPMGT/PORT_1.png The Archive - AMAZON KINDLE PAPERWHITE https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599443667142-FVILZ36T0W3WQ3GJ7KPY/PORT_2.png The Archive - AMAZON KINDLE PAPERWHITE https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599443656969-4UCEDA1JFIYNAHWRPNOI/PORT_4.png The Archive - AMAZON KINDLE PAPERWHITE https://www.naterasmussen.com/the-archive/brooks-breakthrough-collection-68lmf monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599864035457-8HL4SR8P8RYZZ0O679Y7/F19_Breakthrough_ProductTile_1800x1200_V1.jpg The Archive - BROOKS BREAKTHROUGH COLLECTION - BROOKS BREAKTHROUGH COLLECTION CREATIVE DIRECTION | Young men’s shoe collection marketed for training with collegiate inspired fabric uppers. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599864176493-BOF1A79BOW7RE25QS3U9/F19_Revel3_Breakthrough_FB_Carousel_Image4.jpg The Archive - BROOKS BREAKTHROUGH COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599864176634-FPPGVGUK9YOA7MOBZ52R/F19_Revel3_Breakthrough_FB_Carousel_Image3.jpg The Archive - BROOKS BREAKTHROUGH COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599864237716-5KRF10B3Z4O2A27ULS6R/F19_0919_Breakthrough_077_IG_1080x1080_1.jpg The Archive - BROOKS BREAKTHROUGH COLLECTION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599864177081-XA6X3WQVZF4NA5HXN5VN/F19_Revel3_Breakthrough_FB_Carousel_Image2.jpg The Archive - BROOKS BREAKTHROUGH COLLECTION https://www.naterasmussen.com/the-archive/nordstrom-rack-canada-expansion-jht76 monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599361420829-C1R2K0ZWZA6P5EN8NNKF/RACK_Spring2018_2.jpg The Archive - NORDSTROM RACK CANADA EXPANSION - NORDSTROM RACK CANADA CREATIVE DIRECTOR | “Fashion at a Fraction” brand campaign for the first Nordstrom Rack stores in Canada. After several focus groups, we landed on our brand message that was in use in the states as our go-to-new-market message for Canada. Collateral for opening events leveraged the Rack’s evergreen brand pattern. https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599361476407-DK984SZQXDNF966EWCK8/RACK_Spring2018_6.jpg The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599361469164-5WBCHZ5KBVA8VPQAQ3UJ/RACK_Spring2018_5.jpg The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599361470033-SQNQSOIC3DD53M7D3M9C/RACK_Spring2018_1.jpg The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599361540016-BB7I3YX7BKIATTLJUOIP/RACK_Spring2018_3.jpg The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502552075-YXUGG91GHM6BBSDFWNC8/Screen+Shot+2018-10-26+at+12.23.49+PM.png The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502697933-ERRFCE2670U2H40EAOUL/Screen+Shot+2018-10-26+at+12.14.33+PM.png The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502639005-FDARMXWA757NQF63O0RY/SpringCanadadesktopbanner.png The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502660203-HFU9QT1N9NF11P7BFL5F/SpringCanadamobile.png The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502727237-492ZHWA2N2BUMJ66SFZG/Screen+Shot+2018-10-26+at+12.13.27+PM.png The Archive - NORDSTROM RACK CANADA EXPANSION https://images.squarespace-cdn.com/content/v1/5cfb05ae3b35680001d20b13/1599502587149-12DHTU7PKOWY456CG5UY/Screen+Shot+2018-07-14+at+4.03.29+PM.png The Archive - NORDSTROM RACK CANADA EXPANSION