BROOKS EMAIL PROGRAM DESIGN
CREATIVE DIRECTION | Lead the design evolution of the Brooks’ email program templates. In collaboration with the agency Huge, the primary goal was to align the visual design of the email program to the new site and updated brand expression visual styles. Secondary goals included: flexible design system, updated evergreen live text designs, and header/footer updates.
FLEXIBLE HERO SLOT
Placing headline and body copy with CTA at the top while providing ample room for product and creative to fill the screen.
PRODUCT FEATURE CALLOUTS
Mimicking new product detail page design that showcases product feature callouts for singular product focus sends.
FOOTER UPDATE
Leveraged new site design system to add illustrated icons, program banners and unified background color.
PREVIOUS EMAIL PROGRAM EXAMPLES
