NORDSTROM HOLIDAY 2015-2019
CREATIVE STRATEGY | Led a team of creative strategists, designers and copywriters to concept Holiday and build out a 3-4 year creative strategy.
MODERN SCANDI CONCEPT
Built on the Swedish heritage of the Nordstrom family, we built a creative concept around a modern scandinavian holiday with illustration at the core.
We commissioned British/Finnish designer Sanna Annukka to create an illustration/design system that we could use for various form factors and channels.
Collaborated with teams across various orgs within Nordstrom to bring to life Holiday not just in Marketing channels but also as a consumer product.
Ornaments developed by Nordstrom Product Group and sold in Home @ Nordstrom.